XiaoHongShu
Data Center
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XiaoHongShu
Data Center
Focus on core Xiaohongshu metrics before diving into trends.
Totals Snapshot
Total Notes
6,876,182
Total Creators
3,075,098
Total Comments
11,057,999
Industry Matrix
Industry Entrances
531,639 Notes
Beauty & Personal Care
Content, creators, and brand signals
914,761 Notes
Fashion
Outfit references and brand mentions
556,527 Notes
Mother & Baby
Product trust and recommendation loops
749,977 Notes
Food & Beverage
Taste, recipe, and scene-driven posts
820,096 Notes
Home Living
Decor inspiration and utility content
935,871 Notes
Consumer Electronics
Device evaluation and lifestyle utility
586,010 Notes
Auto Mobility
Lifestyle ownership and upgrade behavior
842,797 Notes
Sports & Outdoor
Routine and outdoor performance content
524,650 Notes
Pets
Care, products, and emotional connection
503,717 Notes
Healthcare
Health efficacy and wellness discussions
712,095 Notes
Education
Learning efficiency and growth intent
805,439 Notes
Travel & Hotel
Destination planning and travel demand